Boilermaker Blog

Madcap May


If someone was to hold a gun to my head (please don’t, it might be loaded) and said “Tim, what is the most stressful month of the Boilermaker?”
My answer would be: “Well Mr. Gunman that would be May. Now please lower that firearm: someone could get hurt!”
I suppose that would surprise many, after all the race is still 2 months away.
May is for the most part the last opportunity we have to make any last minute ‘course corrections’ (no not the road you’ll be running on mid-July) but rather unanticipated issues that pop up like those spring flowers, or rather weeds. By June the window has shut, July we’re thinking about next year’s race.
The sheer logistics of the event demand adherence to often long lead-times. What might appear to be a small change can have a massive unintended ripple effect on numerous race sub-committees.
We’ve ordered our volunteer shirts, finisher’s pins, pint glasses. Sponsors are locked down, the Program Book is nearly ready for the printer and the Expo is pretty much full.
Unfortunately Boilermaker awareness seems to hit everyone at apparently the same time as unanswered emails from to various folks, send weeks earlier, all start popping back with responses. Lovely….
What has added an additional bit of ‘spice’ to the recipe has been the ongoing building renovation that saps away time and covers everything in my office with a fine layer of dust. Just need to keep saying to myself ‘this is going to look great, this is going to look great’ as I do my daily desk cleaning.
Then there are the invariable unplanned surprises (sort on oxymoron) that jump out of the shadows: clearly the news we couldn’t get jets for the flyover was a large one.
However, surprises of the pleasant type was both understanding by folks as well as possible alternatives.
The non-flyover announcement was out first simultaneous release to traditional media and social media. We saw a clear spike in engagement among the twitter and facebook crowd.
Alternative ideas offered by the general public ranged from people parachuting in, to the ringing of church bells to launching hundreds of balloons. . We’ll figure something out that is, hopefully, memorable to our Post Race Party goers.
As a final comment: the idea of me leading the crowd in the Macarena is a tradition I would just as soon not create!

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