Limited Edition Memorabilia Featured at Boilermaker Expo

(Jun. 29, 2009)

June 29, 2009 (Utica, NY) — Two new limited edition items will be featured at this year's Boilermaker Expo.  Boilermaker cookies and personalized "Runner's Bib" t-shirts will be on sale during the Expo on Friday, July 10 and Saturday, July 11 at the Masonic Care Community.

The Boilermaker treat, a fresh, vanilla cookie, will display the 2009 Boilermaker logo on its sweet frosting.  This limited edition delectable can be purchased individually, or in a six or 18-pack tray.  The cookies are donated by Jim Mitro, a New Hartford resident and vice president of sales and marketing at Heartland Baking USA, a cookie manufacturing plant in Illinois.

"This is a relatively new promotional campaign for us," said Mitro.  "The Boilermaker is a perfect platform to showcase our product while helping the Boilermaker.  I'm very excited to bring this national company's product back to my hometown while helping to build the community at the same time."

Mitro and Heartland Baking USA are donating thousands of cookies for the Boilermaker to sell and are also providing cookies for the children participating in the Utica National Kid's Run.

The second new product being offered at the Expo is a personalized Boilermaker t-shirt that features an image of the runner's own 2009 bib.  Runners can go to the Boilermaker merchandise tent with their bib to have the image sublimated onto a Boilermaker t-shirt.  This allows the runner to wear that shirt during their 5k or 15k race without the original bib, which is usually pinned on to a shirt. Afterwards, the runners have a 2009 keepsake.

"We're thrilled to have these two new products available at the Expo on Boilermaker weekend," said Tim Reed, executive director of the Boilermaker.  "The distribution of the limited edition cookies and the sublimated t-shirts are going to create a lot of buzz around the Masonic campus while adding to the Boilermaker spirit.  We encourage everyone to check out these and other unique booths at the Expo to support our cause.

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