Corporate Cup Aids Non-Profit Organizations

(Jun. 11, 2009)

June 11, 2009 (Utica, NY) — The annual Corporate Cup Competition of the Boilermaker Road Race has found a way to enhance the rivalry between competing teams while also aiding non-profit organizations.  This year, companies will select a non-profit organization of their choice, which will then be placed in a drawing.  Upon conclusion of the race, three non-profit organizations will be selected at random to be awarded a cash prize.

The Corporate Cup, sponsored by Excellus BlueCross BlueShield, allows 15k runners to represent the companies they work for while competing against those from other companies.  This race within a race began in 1984 and has grown in popularity over the years, creating a friendly rivalry between competing organizations and businesses.

"The Corporate Cup Competition is a natural fit for the health plan," said Eve Van de Wal, regional president of Excellus BlueCross Cross BlueShield.   "It gives us the opportunity to promote health and fitness among our region's companies, while also supporting non-profit organizations that share our mission of improving the overall health of our community.  And we believe in walking the talk, or running it in this case – since our own employees will be competing for the Corporate Cup in the large business category."

In 2008, Excellus BlueCross BlueShield was the Boilermaker "fun sponsor."  The company set a new record by having 8,336 people don Grouch Marx-style glasses at the Post-Race Party as part of its campaign to promote awareness regarding the value of generic drugs.

"The Corporate Cup Competition is a great way to build team spirit and increase enthusiasm among employees," said Cosmo Castellano, coordinator of the Corporate Cup.  "With the addition of the charity component, there is now even more of an incentive for forming a corporate team."

Corporate Cup Awards are presented to teams with the fastest times in three divisions including small (under 250 employees), medium (under 1000 employees), and large businesses, as well as women's, coed and master's teams.  A reception with a check presentation will take place in the weeks following the race.

 "We decided to offer a prize to non-profit organizations because many, especially ones based around healthcare and research, have personal, significant meaning to the Boilermaker family," said Tim Reed, executive director of the Boilermaker.  "Corporate Cup is all about feeling proud of one's organization.  This donation to a non-profit will further enhance the relationships among employees and local businesses.  Non-profits are almost always dependent upon personal volunteerism which is the same philosophy that has made this race so great."

To enter, review the Corporate Cup rules online at www.boilermaker.com and fill out a Corporate Cup application and roster.  There is no charge to enter a corporate team, but each member must still register and pay their individual entry fee for the Boilermaker 15k race.

All Corporate Cup participants will receive a commemorative "corporate cup," a ceramic collector's mug.

For more information, contact Castellano at (315)797-5838 or info@boilermaker-corpcup.com.

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