You’re no Ickey Woods (but you could be)

April 10th, 2015

So imagine you walk up to the deli counter you pull the little paper number tab out of the dispenser: it reads 450.
You cast a glance at the electronic sign that indicates who is currently being served and you see its # 21- your heart sinks.
You really, really wanted that pound of pimento loaf that was on sale. At this rate by the time you get to the counter you may be needing the assistance of a walker and need dentures to eat your deli delicacy.
This year so much changed from a registration perspective. New registration company, new registration method and the launching of an automated waitlist. A neat feature with the waitlist process is you can apply as a group meaning if the only way you would run is if your best friend ran with you (and they hadn’t gotten into the race either) you can ‘wait’ together.
So I’m glancing at the Boilermaker Waitlist and I see nearly 950 people waiting to get into either the 15 or 5k races.
Now there may be a chance that the hundreds of people in front of you may, found out they are pregnant, busted their leg, they need to go to a cousins wedding, developed a disease, won the lottery and will be on an around the world cruise, out of the country on business or, perhaps, simply didn’t train.
In that case you will get a chance to run the race.
If you are coming from out of town hopefully you will be able to secure a hotel as they become very scarce Boilermaker Weekend.
As of this writing (April 10th) there are still 71 charity bibs available. While a number of organizations have filled their teams there are still many that have open slots. These are the folks who take care of those in need within our community and at one point in our lives we can very easily find ourselves or a family member as a client.
So why not get a chance to do the ‘Ickey shuffle’ at the Post Race Party rather than standing in line.
Check out the charity bib icon at boilermaker.com (the upper left hand panel) and help our community get fit as you get fit!
On a totally different note, while not a licensed dietician, I’m unsure consuming the amount of cold cuts that Mr. Woods is purported to eat would be considered a good Boilermaker training regimen!

Breaking up is hard to do

March 30th, 2015

Last week the Boilermaker lost a sponsor and I’m not quite sure why.
The email from them was short (I would not use the word sweet) and to the point.
Perhaps their business is down, a change in focus, or simply sponsorship wasn’t delivering what they expected.
While it wasn’t one of our larger sponsors there’s generated a bit of personal rejection.
The Boilermaker has been blessed with sponsors that in general have been around a long, long time. Many have been with us for over twenty years.
They are clearly a diverse group of folks ranging from “Tim, this is the greatest community event, we’re glad to be a part of it: here’s the check” to “Tim, here’s the check and this is what we expect for this support.”
No problem with either response.
Sponsor relations are just that: we hopefully create a relationship with those folks who write the checks that help underwrite the race. I’ve had the opportunity to develop some wonderful friendships with a number of these folks who support the race with both cash and in-kind services.
A big time public service announcement to runners: no national race takes place without sponsor support!!
Usually these are a company’s marketing dollars that are funding sponsorship of events.
The marathon run in New York City is called the TCS New York City Marathon for a reason. In fact most of the major races in the U.S. have a title or presenting sponsors name prominently displayed.
When you don’t support the folks that underwrite the race, they may move on.
When sponsors move on, registration fees go up. So when you make a buying decision think about these folks. All things being equal their support of the race (and indirectly of you) means something. Check out the sponsor page or take note of the banners you see on Boilermaker Sunday.
So getting back to the lost sponsor: no doubt I dropped the ball. One of the items that is my responsibility is the care and feeding of sponsors. While I try to under promise and over deliver sometimes things just don’t work out.
I suppose it’s a reminder to me the importance of never taking anything (or anyone) for granted!

A good run or running for good

March 25th, 2015

Well the preferred and open registration is over and the field is more or less set.
Currently there are over 600 folks on our waiting list to participate in either the 15 or 5k races.
Currently we have a bit over 90 charity bibs (as of this writing) that could make some of those folks wait a lot shorter.
Many changes this year, a new fundraising platform, CrowdRise and many new not for profits who’s mission span the gamut of our community needs. All the money stays local.
Perhaps our biggest change is giving our charity runners more time to raise money. In the past we would make mandatory that our runners would need to have hit their minimum prior to the race. This year we are giving our folks until August 1st (two weeks after the race has been run) to get their pledges in.
So, assuming you sign up to be a charity bib runner on April 1st you have 4 months, or roughly 18 weeks, to raise the minimum. If you need to raise $500 that’s a bit over $27 a week.
The first thing you need to do is choose an organization that resonates with you. If in some way a friend, family or yourself has been touched by one of these groups your sincerity will go a long way to achieving your goal. In the end it will be your friends who will get you to the financial finish line. Go to the charity bib icon at boilermaker.com and check out the 21 agencies in this year’s class.
While it’s great to dream about an Uncle Moneybags willing to totally underwrite your endeavor reality is usually far different. It’s simply easier to get 5 bucks from 10 people than 50 bucks from 1.
The old saying certainly fits here. How do you eat an elephant? One bite at a time!
So some ideas-
Give some of it yourself: it’s clearly an easier to ‘sell’ that people give to an organization you are willing to give to.
Give up that second cup of coffee that you buy, immediately put that money in a charity jar.
Does your company have a matching gifts program? No harm in asking.
Have a garage sale- a great way to clean up your house while raising some easy money.
A Bake sale, book sale, perhaps a raffle for a gift basket (try and get the stuff donated by merchants).
Recycling cans, ask friends neighbors to help.
Do you have a special talent that you can charge people for? Gardening, knitting or cooking class.
A final comment, while people are donating for you to run lets remember the core focus is to raise money for organizations that serve our community.
“You have not lived today until you have done something for someone who can never repay you.”
― John Bunyan

The Race to the Race

March 21st, 2015

I thought it might be a bit different to chronicle what happens today from a real-time perspective. This will be an interesting day: I wonder in what ways…
Its Saturday morning, March 21st at 6:00 AM, and I have some of the same butterflies in my stomach that occur that second Sunday in July.
There will be a big race taking place at noon today, albeit digital rather than physical.
It’s Open Registration Day for the 2015 Boilermaker!
Preferred Registration, the chance for runners of the 2014 Boilermaker to get signed up ended last night at midnight.
Here’s what it looks like with advanced registration:
15k- 7,846
5k-2,165
So today we will have available a bit over 6,100 slots available and 2,300 for the 15k and 5k races respectively.
While this entire process is new to us, I am a bit surprised that more didn’t partake in the opportunity to sign up early. We saw an initial surge on opening day nearly 11,000 hits on boilermaker.com that leveled to around 3,000 during the following week. Obviously those hits do not translate into registrants, they could be visiting anywhere on the site.
So here is what I expect at noon (and beyond).
 A mass of folks locked on to boilermaker.com waiting for high noon. We have the same bandwidth horsepower from Quadsimia, our webhosting company, that we had last year when we were processing 800 runners a minute. RunSignUp, the folks you actually register with, say they are good to go.
 A quick sellout.
Jim, the race director, had predicted around a half hour, my thoughts: twenty minutes. However, in full excuse mode, I made the prediction prior to the end of Preferred Registration.
 Many unhappy emails/ calls from people who didn’t get in. This is a given. The worst are the ones from people who were halfway through the registration process and got shutout as the cap is reached.
And I sit here and wonder…
The automated wait list, which, like preferred registration, is new-will people use it?
Will people who find themselves shutout become Charity Bib Runners? At this point there are around a hundred bibs available.
In the office at 10:00 AM
Looking at the analytics there are a solid 100 folks floating around various areas of the website. We’ve already had a couple of calls from people wanting to know why they can’t register- not noon Eastern Standard Time yet!
Five minutes till noon according to the countdown clock on the website, the herd of folks in the waiting mode has risen to over 950, this includes 11 from Canada, and 1 each from St. Martin and the Virgin Islands plus two from the United Kingdom.
It’s noon, 1,600 at the line- it’s show time!!
The number slowly climbed to 2,300 then began to slowly drop as people completed the registration process.
Within 30 minutes we had 11,800 signed up for the 15k and 3,488 for the 5k. Would the 5k, for the first time ever, sell out prior to the 15k?
I saw Ireland, Germany, Puerto Rico, Italy, the Dominica Republic and Rwandan come across the analytics screen.
The rather manic nature of the initial minutes settled to a more routine pace.
So I was way off on the time we would hit the registration cap.
That’s OK- in fact that’s more than OK.
While it’s great to have bragging rights for a quick close to the race but with that comes more folks who found themselves on the outside looking in.
When you have a stampede, people get run over!
Clearly the preferred registration had a massive effect on today’s sign up.
So nice, no panicky calls, the phones were eerily silent. A quick look at our facebook page showed favorable comments about the process.
At some point this evening the 5k and 15k races will sell out.
I will in all likelihood be asleep when the individual races are sold out.
How funny to reread what I wrote at 6 this morning.

Registration Review Part 1

March 16th, 2015

Saturday March 14th was a notable day in Utica beyond the St. Patrick’s Day Parade which, thank the leprechauns, ended up being relatively rain-free: it was also the first day of registration for the 2015 Boilermaker Road Race.
But let’s back up a bit…
Looking at the ‘demand curve’ over the previous years we knew we were going to be interesting territory in 2015.
A look back in time of sold out registrations.
2012: 72 days
2013: 3 days
2014: 2 and 1/2 hours
It seemed clear that the days of ‘first come first served’ had pretty much reached its end, so the question was what was the alternative?
Most of the major races who found themselves in the same boat as us resorted to a lottery-based system. Initial feedback from our participants was nearly universal ‘we really hate that idea’. The primary reason was people who had many years running the race would now find themselves thrown in the ocean with countless others and, hopefully, get chosen to run this year’s race. We heard them…
The solution was to set a baseline of everyone that ran last year’s race; that would take care of people who had Boilermaker streaks going.
What was an unintended benefit to this was we could, at least for this group because they were so clearly defined let the registration time be expanded.
We settled on a week to let them sign up.
Well at noon on the 14th there were over 2,500 people queued up at boilermaker.com ready to sign up.
My, we are such creatures of habit!
Within the ten minutes 1,800 had registered, 3,300 after the first half hour. By the end of the day we had nearly 7,000 folks signed up for the 15k and 5k Races.
Sunday saw an additional 1,000 join the ranks.
We saw a huge rise in the use of mobile phones/ tablets as the preferred method to register.
For the first time mobile devices outnumbered desktops units 52-48%: will be interesting to see if that trend holds over the course of registration.
Crazy times are coming-on Saturday March 22nd at noon when we fill out the remainder of the field with open registration.
I think this will be a rather short day.

Miracle Miles

February 28th, 2015

No I’m not talking about Vernon Downs, I’m talking about the Boilermaker Charity Bib Program.
On March 3rd we open registration for the 3rd annual Boilermaker Charity Bib Program on boilermaker.com.
While there is much I am proud of concerning the Boilermaker, the Charity Bib holds a really special place in my heart. I am the #1 cheerleader of these folks as they run alone, yet together.
If the core role of the Boilermaker is to change people’s lives (and I think it is) then a program like this is simply a natural extension.
So much new this year…
More bibs (60 bibs over last year) and more charities (21 vs. 11 in 2014). Charity bibs are over and above the official race caps.
BTW, the most charities and requests for bibs making the judging committee’s job this year very, very tough.
We have a new fundraising platform, CrowdRise, to support the effort. In the running space they are simply the company of choice, just ask the Boston, New York and Chicago Marathons.
This year we now can have Boilermaker runners who aren’t charity runners become a part of an organizations fundraising team. Imagine if we could get 5% of our regular runners energized to support one of these causes- that’s 925 people! In fact I think it will be critical to enlist the support of these folks who would be willing to fundraise for no other reason that it’s the right thing to do. Which leads to the next new thing- setting an overall fundraising goal.
The past two years we have never set a goal; we just sort of declared victory and celebrated success. I’m a big believer having challenging goals. Without them it’s like running a race and there’s no finish line, or simply residing, inertly, in our comfort zone.
So drum roll please, and the goal is(gulp) - $250,000. We hit this number and the Boilermaker will have generated a half a million dollars for local not for profits since the inception of the program.
We will be having some pretty cool prizes for our top affiliated runners (charity bib folks) and unaffiliated runners (people are regular Boilermaker runners who join a charity team).
Finally, what I guarantee will be a series of inspiring stories from runners lacing up their running shoes for the right reason. Over the past two years I have had tears in my eyes a number of times reading the stories of folks feeling honored to raise money for a specific charity.
I will, with permission, share them with you.
Hey, running is great for your personal health - running to help someone that you probably will never know is (in my opinion) pretty good for the health of the soul.
Become a miracle worker…

A Digital Facelift

January 26th, 2015

No doubt those who embrace social media are Boilermaker folks.
With 55% of Boilermaker participants are between the ages of 20 and 45 they are a facebooking, instagramming and tweeting bunch!
It was feeling like boilermaker.com needed our web host and site developer
Besides offering a responsive website, meaning the site will automatically resize for mobile/ tablet use, the landing pages look has taken on a much more exciting feel.
However, perhaps the most dramatic change you will encounter is on the Boilermaker facebook page.
When we met with the Quad folks, they proposed a radical departure from where we had been. Prior the vast majority of facebook posts were about some specific aspect of the Boilermaker.
What they proposed was a stronger focus on the community with the Boilermaker interwoven. The Boilermaker has been nurtured by this community and most of our runners call ‘the 315’ home: it made perfect sense!
So every week you will see a different theme that will, hopefully, spur interest. Over the past few weeks we have highlighted the good work of our communities not for profits, offered some great recipes (nutritious and taste good) and give athletes the opportunity to ask questions of medical professionals.
Once a month we will have a segment called ‘You are my hero’ featuring an individual who has represented the ideals of the Boilermaker.
Liberally sprinkled throughout the site are running tips, inspirational quotes and photos.
Well something must be working because our numbers have dramatically improved.
A big thank you to Kandi Humpf at Quadsimia who both compiled the stats and acts as our chief facebook guru (unsure if that is on her business card).
So here is ‘the tale of the tape’ over the last eight weeks:

11/30/2014

1/22/2015

Change (#)

Change (%)

Facebook Total Likes

16,016

16,273

257

1.60%

Facebook Average # of Users Engaged Daily

12

189

177

1475.00%

Facebook Average # of Users Engaged Weekly

87

1,139

1,052

1209.20%

Facebook Average Weekly Reach

1,095

10,980

9,885

902.74%

Instagram Followers

233

284

51

21.89%

Twitter Followers

4,293

4,365

72

1.68%

Twitter Total Impressions

2,400

52,300

49,900

2079.17%

Twitter Daily Impressions

81

986

905

1117.28%

Twitter Engagement Rate

0.90%

2.00%

1.10%

122.22%

Twitter Link Clicks

6

244

238

3966.67%

Twitter Retweets

0

53

53

100.00%

Twitter Favorites

0

157

157

100.00%

Twitter Replies

1

44

43

4300.00%

Thank you to all who like, comment, retweet and share!

Kilometers of Kindness

January 19th, 2015

There is so much the Boilermaker should be proud of.
Inspiring people to conquer goals they thought they could never achieve (physical health).
Generating literally millions of dollars that gets pumped into the local economy (economic health).
In a way the Boilermaker Charity Bib Program does a bit of each.
This year marks the third year of the program: in two years we have raised nearly a quarter of a million dollars for charity.
Last year thirty one participants raised over a thousand dollars.
What is priceless are the stories of the runners who laced up to do the right thing.
What’s the same as last year?
Charities chosen most have a presence in our community. This area built the Boilermaker, we can do no less than give back.
A runner must commit to raising a minimum of $500 for one of the charities of choice. Folks can participate in the 15k, 5k or 3 Mile Walk. A reminder, the Charity Bibs are over and above the standard race caps (14,000 runners for the 15k and 4,500 for the 5k): Charity Bibs are not ‘stolen’ from the general field.
Similar to last year we will be offering charity bib signups two weeks prior to the opening of preferred registration.
So you if you really, really want to be guaranteed getting into the race here is your chance.
We will be announcing the charities at the end of February via the media and of course on boilermaker.com.
Charity Bib registration opens on March 3rd. This gives our charity bib folks literally months to hit their number.
So what’s new this year?
Plenty!
We have raised the amount of Charity Bibs from 200 to 250.
We have limited the amount of bibs an organization can receive so hopefully we give more charities the opportunity to participate.
Perhaps the biggest change this year is partnering with CrowdRise.
So what is CrowdRise Tim?
Glad you asked Tim!
CrowdRise is simply the biggest fundraising platform in the sporting space. Marathons such as Boston, New York, Chicago and LA all utilize CrowdRise.
The most exciting change is for a Boilermaker runner who is not a Charity Bib runner to join a charity team. We are hoping these ‘unaffiliated runners’ decide to raise funds for one of these worthy organizations.
Think about if: two hundred of these runners raise a $100 for a charity simply because it’s the right thing to do and a quick $20,000 flows to our local charities of choice.
We are going to inject a bit of fun into the charity campaign this year offering prizes to inspire and motivate. The individual charity runners will find CrowdRise a fantastic ‘big megaphone’ to hit (and hopefully surpass) their fundraising goals.
This simple quote says it all about those I dub ‘The Champions of Charity Bib’. Those folks who run the roads in honor, memory or to help someone they don’t even know.
“I run because I can.
When I get tired, I remember those who can’t run, what they’d give to have this simple gift I take for granted, and I run harder for them.
I know they would do the same for me.”
-Anonymous

Yearend Musings

December 29th, 2014

The end of the year invariably brings with it a look back at what has transpired over the previous twelve months. We will be bombarded with 2014’s biggest stories, sexiest men/ woman; who was born and who died.
Time awards it’s Person of the Year; Ebola fighters. Meanwhile in Russia Vladimir Putin has been named Man of the Year for the fifteen straight year- such a surprise.
I am usually a bit reticent in looking at the race from an end of the year perspective as the cycle we work in doesn’t necessarily fit the format. Sponsor meetings are well underway. We have already established and announced the registration rules, dates and revealed the 2015 logo.
But as the end of the year is a time of thoughtful reflection, a point when we look in the rear view mirror of the past and begin to imagine peering through the front windshield of the future.
This was my seventh Boilermaker as president and 2014 turned out to be a doozey.
This year was both our fastest sellout and largest field in Boilermaker history. Our move to West Utica and the slow rehab of our new building. We rebuilt the website and have reenergized out social media presence. Our biggest year helping organizations raise money via charity bib.
Oh yeah, a potential weather event that put the race at one point in doubt of happening!
For me personally 2014 was a year of highs and lows.
Biggest High- Middle son entered the world of work with an accounting firm in Boston. One more to get through college, getting to the final mile of college payments!
Halleluiah!
Biggest Low- Forced to putting down my dog of 14 years; Buddy’s birthday would have been on Christmas. Still having problems with this months later.
Turned 60 this year; unsure whether this belongs in the high or low category. I don’t feel like I’m 60 or what I assume 60 is.
Some feel don’t act 60- unsure if that is a compliment or complaint.
Looking ahead:
Will be interested to see the new registration process in action. We really have bent over backwards to give runners numerous opportunities to run the race.
Perhaps most excited with seeing the Boilermaker championing new efforts to help bring genuine change to our community; more on that later!
Hoping you have a fantastic 2015.
‘Here’s a toast to the future, A toast to the past,
And a toast to our friends, far and near.
May the future be pleasant; The past a bright dream;
May our friends remain faithful and dear’.
-Anonymous

Up in Smoke

December 14th, 2014

‘Smoke, smoke, smoke that cigarette
Puff, puff, puff and if you smoke yourself to death
Tell Saint Peter at the golden gate that you hate to make him wait
But you got to have another cigarette’
From the song Smoke Smoke Smoke That Cigarette
Merle Travis/ Tex Williams 1947
Let me start out that I absolutely hate the new anti-smoking commercials on TV featuring a woman named Mary who has suffered through the ravages of lung/ throat cancer and rendered to looking like a stand-in for The Walking Dead TV series. Invariably I am in the process of eating and quickly lose my appetite. I guess they also serve as weight loss aid!
I am in no way a defender of smoking, my Dad started smoking at the age of 14 (the year was 1930) working himself up to 2 packs of Camels a day. His smokers cough in the bedroom next door would wake me up in the morning followed by hearing the click of the lighter. Although he had quit (cold turkey) decades before his death he ended up at one point losing part of his lung.
Certainly the national stance on smoking has dramatically shifted from when I was in the military in the early 70’s where inside your c-rations was a 4 pack of cigarettes, vintage World War II.I always traded mine, usually for powdered hot chocolate.
The issues swirling around smoking are as complex as the list of ingredients in a cigarette (of which there are over 500). I don’t want to touch on the health issues; they are a given. Let’s talk about money.
New York State currently has the highest cigarette tax in the nation coming in at $4.35 a pack ($5.85 in New York City). So stop by your local convenience store and you’ll be paying around $10 a pack.
There have been some interesting by-products from this.
CNN estimates that 60% of all cigarettes are smuggled in from out of state (primary culprit Virginia who only has a 30 cent tax) depriving New York of over one and a half billion dollars.
Certainly the nicotine addiction cuts both ways when you have a habit that pours vast amounts of cash into the state coffers. I’m unsure how much of these ‘sin tax’ funds are earmarked for smoking secession programs or just get funneled into the general fund.
Secondly I am struck by that it appears that those that are least affluent are the core of the smoking ranks. A study by RTI’s Public Health Policy Research Program showed that wealthier puffers spend on average 2% of their income; for the poor it’s 25%- Wow 1 in 4 of a persons dollars are literally going up in smoke!
The medical and human costs for smoking are massive. The American Lung Association pegs the costs for New York State at north of fourteen billion dollars and over thirteen thousand lives a year.
Some perspective on the human toll, we are currently losing twice the number of our fellow New Yorkers from tobacco than we have lost in the wars in Iraq and Afghanistan (2001-2014); and that is just in one year!
Thanks a lot Sir Walter Raleigh…