Home ยป Press

2010 Boilermaker Logo Unveiled

Jul. 17, 2009

July 17, 2009 (Utica, NY) —  Boilermaker officials have revealed the Boilermaker logo for 2010.  John Stewart, art director at the F.X. Matt Brewing Co., designed the emblem for next year which was first showcased at the Post-Race Party on July 12, following the 15k race.

Tim Reed, executive director of the Boilermaker, approached Stewart earlier this summer and asked him for his assistance in creating the new logo.  Based on the relationship between the brewery and the Boilermaker, Stewart accepted. 

"We wanted someone who had experience with mass media marketing and was also familiar with the sights and sounds of the Boilermaker," Reed said.  "This logo precisely fits our needs. I'm glad John was able to assist us with this project and want to thank him for all his hard work."

Enamored by last year's logo, Stewart utilized the running arms, tweaked and toyed with the text, incorporated his own ideas, and pushed for a flashier, visible look.

Born and raised in Oneida County, Stewart spent some time in Florida before returning back to the Mohawk Valley.  Stewart has been with the brewery for more than two years but has been surrounded by graphic art his whole life.  At Saranac, Stewart is the key player in any design that may appear on product packaging, labels, or billboards.

"I'm thrilled to be the creator of the new Boilermaker logo," Stewart said.  "This is a chance to receive worldwide exposure, so I'm very excited.  I used my knowledge of graphic design as well as the effectiveness of past logos to develop the final product.  I hope everyone appreciates the logo for 2010."