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Olivari Mediterranean Olive Oil to Honor First Time Runners at 2011 Race

May. 20, 2011


        Rome, NY (May 11, 2011) – Olivari Mediterranean Olive Oil and the Boilermaker Road Race have partnered together to recognize all first time runners of this year's Boilermaker 15krace. Those who have never run the long distance race before will receive a complimentary pin and special recognition by the local olive oil company.
            "As part of our campaign to celebrate healthy, balanced lives, we thought a partnership with the best 15k road race in America was an ideal fit," said Eryn Balch, marketing manager at Sovena USA. "We've noticed that the Boilermaker 15k has become a benchmark for people striving to change their lifestyles. To honor these individuals, we will present each first-year runner with a dated pin to help commemorate their first time accomplishment."
            This is the first year that the Boilermaker Road Race has tracked the number of first time runners. The registrants have come in quickly and in full force.
            "We're planning on the race reaching its 13,000 cap and of that number, probably around 3,800 will be first time runners," said Tim Reed, executive director of the Boilermaker Road Race. "This statistic is very telling. Usually first time runners enjoy the race and their time in Utica and return to support the events in the future. Also, many of these newbies use running as a key instrument to maintaining a healthy, balanced life after the race."
            The pins will be distributed to first time runners at the packet pickup booth at the Boilermaker Expo on Friday, July 8 and Saturday, July 9 at the Masonic Care Community. Additionally, the first time runner who clocks the fastest net time for the 15k race will also receive special recognition and a complimentary gift basket courtesy of Olivari Mediterranean Olive Oil.
Olivari Mediterranean Olive Oil was launched in 2010 and is available locally at Walmart Supercenter, Hannaford, Chanatry's, and coming soon to Price Chopper. For more information about Olivari Mediterranean Olive Oil, visit olivarimediterranean.com or become a fan on Facebook at facebook.com/olivarimediterrenean.