BOILERMAKER BURGER FIGHTS HUNGER
Jul. 21, 2014
Westmoreland, NY (July 21, 2014) – The Food Bank of Central New York won the race! The Boilermaker Road Race? In a sense, yes! The partnership of five sponsors of the Boilermaker Road Race, created a promotion utilizing an iconic road race and its iconic, namesake burger – The Boilermaker Burger!
The New York Beef Council along with Babe's Macaroni Grill, Carmella's Cafe the Boilermaker and Town Square Medias (TSM) radio stations teamed together to promote the sale of the Boilermaker Burger this year. Each burger sold resulted in $.50 cents being donated to the Food Bank of CNY! In addition to the burger donation, TSM radio stations encouraged listeners to buy a burger and donate on line towards the Food Bank of CNY
The result? A grand total of $670 will be donated to the Food Bank of CNY. Lynn Hy, Director of Philanthropy & Development is excited; "this grand total will help us acquire and distribute enough food for more than 1,664 meals and is a tremendous feat for the first year of this endeavor!"
The Boilermaker Burger was created for the Boilermaker Road Race four years ago. The combined efforts of Boilermaker sponsors helped create an amazing burger that is only offered in participating restaurants for five weeks during "Boilermaker Season"! This year, all entities involved wanted to give back to a charity as a way to say "thank you" to the success of the burger! All partners hope this endeavor will live on for future Boilermaker's to come!
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
Consumer-focused and producer-directed, the National Cattlemen's Beef Association and its state beef council partners are the marketing organization for the largest segment of the food and fiber industry.
Food Bank of Central New York is a not-for-profit organization working to eliminate hunger through nutritious food distribution, education, and advocacy in cooperation with the community. Food Bank serves as the primary food supplier for 261 emergency food assistance programs in 11 counties of New York State, distributing 16,074,870 pounds of food last year. Food Bank of Central New York is a certified member of Feeding America. Visit www.foodbankcny.org for more information on the agency and its programs